Who we are and what we do
We are an innovative provider of business intelligence solutions. At MANOVA, this is a toolbox containing market research, know-how in strategic questions and methods as well as WEBMARK, our proprietary business intelligence tool that we use for online surveys as well as reporting, monitoring and benchmarking activities. We mainly deploy our services in the field of tourism and have become one of the leading providers in this sector in Austria. But our comprehensive and diverse know-how also allows us to serve other segments, most notably in the area of consumer goods and branded products. Today, MANOVA is synonymous with outstanding IT skills, profound expertise and experience in market research, strategy development and knowledge management. This enables us to transfer the right knowledge with the right tools in the right form, giving you easy access to intelligence when you need it. Sounds good, doesn't it?
We collaborate extensively with universities and research institutions. Our founder and CEO Klaus Grabler worked as a lecturer and researcher at the Vienna University of Economics and Business for over 10 years. This opened the door to research for us – we regularly teach classes and give lectures at a number of higher education institutions, many of which have cooperated with us for years. We are proud to call a number of international universities and leading enterprises our partners. They make our solutions international.
What does the name MANOVA mean?
Questions can have different meanings. Market research is therefore anything but trivial. But first of all, what does MANOVA mean? Those of you who are familiar with statistics know the answer: multivariate analysis of variance, of course. Since our company was founded in 1997, we have established ourselves as experts for sophisticated methods. But we also see ourselves as an interface, as a link to the field of marketing. Therefore, our company name includes the inNOVAtive element of MArket research. This is what we stand for. But MANOVA is more than an ordinary market research company.
Why choose MANOVA?
Because you require insight and knowledge. The more complex the task, the better. We love complicated jobs and we love numbers. We draw on vast experience when it comes to transforming figures into knowledge and making the insights gained tangible and comprehensible – on your computer or tablet as well as in your head. This means, however, that we might not be the right partner for simply confirming or justifying existing solutions. We are committed to finding useful and feasible solutions. And we are equally steadfast, straight-forward, discerning and challenging when it comes to being limited to a predefined answer.
We want to prove our dedication to those who really want to put the customer at the heart of their strategies and decisions. This has been the foundation of many long-term relationships with our regional, national and international partners. Find out more about our minds, projects and expertise.