MANOVA GmbH - Daten l(i)eben lernen

Do you require insight and knowledge? MANOVA is synonymous with comprehensive business intelligence solutions – with IT skills, market research, strategic questions and knowledge management. We generate, manage and share knowledge and provide you with easy access to it. Thanks to the profound marketing expertise of our analytics experts and their vast experience with analytical methods, we get more out of your data. We use our proprietary business intelligence tool WEBMARK for your online surveys and your reporting, monitoring and benchmarking activities. We develop bespoke solutions for and with our clients and make sure they deliver the insight you need.

Whether on your tablet or in your head, MANOVA makes knowledge tangible, comprehensible and accessible in workshops, online reports and research studies. We love complex tasks and we love numbers – just try it!

Testimonials

“Not only is well structured, highly accurate and comparable insight about our visitors the most important basis for all our investment decisions related to our future service portfolio and marketing, it also represents a major part of our total assets.”

Josef Margreiter
Managing Director at the Tyrolean Tourism Board

“SAMON provides the Upper Austrian Tourism Board with excellent insight so that we can make informed decisions about our strategy and position in the winter sports industry.”

Mag. Rainer Jelinek
Head of Tourism Development and Market Research at the Upper Austrian Tourism Board

“SAMON is a crucial tool for our organization and our work, enabling us to conduct tailored customer satisfaction surveys. Moreover, a winter sports value analysis carried out along with the SAMON customer survey allows us to understand, measure and illustrate the great significance our business has for the regional economy and the labor market“

Dr. Erich Egger
Board Director at Schmittenhöhebahn AG

“Enhancing quality has always been crucial in the town of Regensburg. Therefore we chose the most powerful tool for our guest and customer surveys, the German Tourism Quality Monitor.”

Sabine Thiele
CEO Regensburg Tourism

“WEBMARK Hotellerie provides businesses with professional and cost-efficient management know-how.”

Dr. Klaus Ennemoser
former Head of the Austrian Hotel Industry Association

“The insight gained from the SAMON visitor survey is one of the cornerstones of our strategy and communication planning processes. It allows us to implement more efficient and accurate changes.”

Peter Präauer
former Board Director at Gletscherbahnen Kaprun

In MANOVA we have found the ideal partner for modern market research. Their extensive analysis tools allow us to review our customer feedback in great detail and draw the right conclusions. Measurable results and benchmarks with other regions in our competitive set enable us to view chances and risks in time and become proactive about foreseeable changes. Through the cooperation with MANOVA we were able to sharpen our strategy. The applications of these feedback and controlling tools have become indispensable in our day-to-day work.

Marco Pointer
former Prokurist | Marketing Manager, Zell am See-Kaprun Tourismus GmbH

“Summer hiking tourism is a key driver of our summer business. Therefore it is crucial to have accurate and comprehensive information about our customers’ expectations and requirements regarding their mountain experience in the Alps.”

Dr. Josef Burger
Chairman of the Board at Bergbahn AG Kitzbühel

“MANOVA implemented our regional quality management system and supports us in administration and data processing. Our tailored online system is integrated into WEBMARK and enables our businesses and destinations as well as our organization to gain easily accessible, always-on insight into tourism quality standards in our region. It makes life so much easier. With their analytical and IT skills as well as their knowledge of the tourism industry, MANOVA is the go-to partner for projects of this kind.”

Christiane Windsperger MSc
Manager at the Lower Austrian Tourism Board

“T-MONA has become an essential tool for the Vienna Tourist Board in many ways. It allows us to enhance our regional strategies, identify strengths and weaknesses in our portfolio, understand tourism trends in our city, and make informed decisions.”

Norbert Kettner
Managing Director at the Vienna Tourist Board

“Once again, MANOVA’s skilled team enabled us to define and understand our most promising source markets based on a comprehensive analysis of collected data. Our cooperation with CEO Klaus Grabler and his team is both professional and rewarding. They show exactly the data-related and analytical skills, industry expertise and common sense we need.”

Prof. Christian Madl, MAS
CEO at the Lower Austrian Tourism Board

“The collaboration with other museums and cultural institutions on an international level is still quite new to us. With their in-depth market research and their comprehensive support and advice, the team at MANOVA contributed to building our groundbreaking culture and tourism partnership called ‘Traces of Modernity’.”

Dr. Johannes Lutter
Deputy Managing Director at Europaforum Wien

“The T-MONA system with WEBMARK helps us to tailor our services to the requirements of our customers. We continuously learn why our guests come here, what they like and in which areas we need to improve. We gained particularly valuable insights from comparisons with our competitors and from long-term performance analyses, which are available at the push of a button.”

MMag. Lukas Krösslhuber
Managing Director of the Wilder Kaiser Tourism Board

The report not only makes my (statistical) life easier ;-), but it is generally very pleasing and is received as very positive. A compliment to you. :-)

Rita Geson
IDM Südtirol - Alto Adige

“One of the key elements for the strategic direction of our business is the opinion of our visitors who use our cable cars. SAMON offers all relevant functionalities and provides us with data and benchmarks that have informed our business concept for years.”

Mag. Peter Weichbold
Controller at Planai-Hochwurzen-Bahnen Gesellschaft m.b.H.

“When you study it is really important to be able to bridge the gap between theoretical knowledge and practical know-how. The team of MANOVA does a great job at providing this link.”

Mag. Michael Mair
Head of the Tourism Management Institute at the Vienna University of Applied Sciences of WKW

“MANOVA has been a crucial and highly professional partner for years, delivering high-quality and detailed market and industry insight. Klaus Grabler and Iris Zehrer are absolutely reliable, knowledgeable, fair and friendly. We will continue to work with them and I would definitely recommend MANOVA to other businesses.”

Christian Krisper
Board Director at Bergbahnen Nassfeld Pramollo AG

“Based on comparative data from WEBMARK Hotellerie hotel owners can introduce targeted measures to increase their competitiveness.”

Thomas Reisenzahn
former Secretary General of the Austrian Hotelier Association

“WEBMARK is the best solution available for advanced business comparisons.”

Dr. Erik Wolf
Managing Director of the Professional Cable Car Association and the Transport Division at the Austrian Chamber of Commerce

“Solid market research data are the cornerstone of product development and marketing; in fact, they are the cornerstone of the overall strategic direction of our organization. Professional marketing is not possible without these fundamental data.”

Mag. Oliver Schwarz
Managing Director at the Ötztal Valley Tourism Board

“We trust in MANOVA as a highly reliable partner. This holds true for the Economic Committee of Cable Car Companies in Austria as well as for us as a business. Thanks to MANOVA’s analytical skills we have the relevant surveys and accurate data we need to take the right strategic and operational decisions.”

Mag. Hannes Parth
Board Director at Silvretta Seilbahn AG

“Our customer surveys and satisfaction analyses offer valuable insights into strategy and product development. The results we achieved during strategy and planning workshops supported by MANOVA have helped us to enhance our customer-focused actions.”

Christopher Gruber
Managing Director and Head of Marketing at NLW Tourismus Marketing GmbH

“For more than 15 years, MANOVA’s Satisfaction Monitor (SAMON) has delivered comprised information and data on the profile and the level of satisfaction of the visitors to our ski area. Every year we gain valuable insight that forms the basis for our pricing policy and service portfolio. It also allows us to plan our promotion activities in a better way.”

Mag. Fabrice Girardoni
Managing Director at Bergbahnen Stuhleck

Testimonials

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